- Account audit or new setup:
- structure, settings, location and language targeting, budgets.
- Keyword research and negatives:
- buying-intent terms in English and Roman Urdu, and an ongoing negative keyword list.
- Campaign types that fit your goal:
- Search for enquiries, Shopping and Performance Max for online stores, and location assets for local businesses.
- Ad copy and assets:
- headlines, descriptions, call, location, sitelink and image assets.
- Conversion tracking:
- GA4 and Google Ads conversions for forms, calls, WhatsApp clicks and purchases.
- Landing pages:
- fast, focused pages built for the campaign, through our web design team.
- Weekly optimization:
- search terms, bids, budgets and ad tests.
- Monthly reporting:
- spend, enquiries, cost per enquiry and, for stores, return on ad spend.