ServicePaid Acquisition

Paid Search That Pays Its Way

High-intent traffic managed against profit, not clicks. Every pound tracked from impression through to the revenue it produced.

Brandavinci / Impact

Growth Snapshot

What PPC / Google Ads moves, and by how much. Figures are from real client work; names are withheld under NDA.

Return on ad spend

4.8x

Spend fell while profit rose, because the same budget moved to the products and searches that actually made money.

Cost per acquisition

-41%

First 90 days

-33%

Wasted spend

-33%

Wasted spend

Brandavinci / Deliverables

What We Do

The core of a PPC / Google Ads engagement, and what each part is there to achieve.

Deliverable 01

Account audit and setup

A full review of structure, tracking, wasted spend and quality scores - or a clean build if you are starting out.

Deliverable 02

Conversion tracking

Server-side and offline conversion tracking wired to your CRM so bidding optimises on revenue.

Deliverable 03

Campaign management

Search, Shopping, Performance Max and remarketing, structured by intent and margin.

Deliverable 04

Ad creative and testing

Copy and assets tested continuously against the searches that matter.

Deliverable 05

Landing page optimisation

Pages built or refined to match the ad, so the click has somewhere to land.

SystemResearch → Strategy → Execution → Optimization

The Growth System
behind every PPC / Google Ads result

The same engine as the home page, tuned for PPC / Google Ads. Four stages, one connected plan, every step measured against revenue.

Connected campaign types Search + Shopping + PMax
Stage 01

Research

We audit the account, the tracking and the true cost of a customer.

  • Wasted spend analysis
  • Tracking and attribution audit
  • Margin and CPA targets
Stage 02

Strategy

A structure and bidding approach built around profitability.

  • Campaign architecture
  • Keyword and negative strategy
  • Budget allocation plan
Stage 03

Execution

Build, launch and instrument - with landing pages that match the ads.

  • Campaign and asset build
  • Landing page alignment
  • Conversion tracking live
Stage 04

Optimization

Weekly optimisation against return, scaling what proves out.

  • Search term and negative review
  • Bid and budget shifts
  • Creative testing cycle
Brandavinci / Showcase

What It Changes
Results this month, not next year.

Paid search reaches buyers today. It is the fastest channel to test demand and pricing.

PPC / Google Ads work in progress
Brandavinci / Client Feedback

What Working With Us Should Feel Like

Clear thinking, stronger execution and marketing tied to outcomes that matter. The marquee below is ready for your verified client reviews.

Ecommerce Director

Retail

We were growing revenue and losing margin. Once product margin was wired into the bidding, the same budget started buying profitable orders instead of cheap ones.

Client Name

B2B Company · Marketing Lead

The team brought structure to our marketing without making the process complicated. Reporting became clearer, priorities made sense, and execution moved much faster.

Client Name

SaaS Brand · Growth Manager

What stood out was the balance between creative thinking and performance. They did not just make things look better - they kept tying decisions back to conversion and revenue.

Client Name

Local Service Business · Owner

We needed more qualified local enquiries, not vanity metrics. The local search and paid campaigns were built around that goal from day one, which made the partnership feel focused.

Client Name

Consumer Brand · Director

Communication was refreshingly direct. We always knew what was being tested, why it mattered, and what the next move was. That clarity made it easy to trust the process.

Client Name

Professional Services · Partner

The website finally feels like it matches the quality of our business. More importantly, the new structure makes it easier for visitors to understand the offer and take the next step.

Sample testimonial copy is included for layout preview. Replace it with verified client reviews before publishing.

Brandavinci / Services

Other Services

Most growth problems need more than one channel. PPC / Google Ads works best alongside the rest of the system.

01
Organic Growth

SEO

Improve search visibility, rankings, and qualified organic traffic with data-driven SEO strategies built for long-term growth.

02
Digital Experience

Web Design

Create modern, responsive, conversion-focused websites that combine premium design with strong user experience.

03
Paid Acquisition

PPC / Google Ads

Generate high-intent traffic and leads through targeted Google Ads campaigns focused on measurable ROI.

04
Brand Demand

Social Media

Build brand awareness, engagement, and demand with strategic social media content and paid campaigns.

05
Authority & Content

Content Marketing

Turn useful ideas into high-quality content that builds authority, supports SEO, and moves customers through the funnel.

06
Lifecycle Growth

Email Marketing

Nurture leads and increase customer value through targeted campaigns, automated flows, and lifecycle messaging.

07
Conversion

CRO

Improve landing pages, user journeys, and calls-to-action so more website visitors become leads and customers.

08
Local Visibility

Local SEO & Maps

Increase local visibility across Google Search and Maps so nearby customers can discover and contact the business.

Ready to grow?

Want paid search measured on profit?

Give us access to your account for a week. We will show you where the budget leaks and what it would return properly structured.